Bonial is a sub-brand of Axel Springer and the creator of the shopping apps kaufDA and MeinProspekt, with more than 10 million active users every month.
During my time at Bonial, I developed a new illustration concept to go along with a general company rebrand. The concept was based on the idea of being "seriously playful" meaning that we wanted the brand to have an inspiring and approachable feel to it while still being trustworthy and ambitious.
The illustrations were used across the business for empty screens within the app, seasonal campaigns, employer branding, social media content & B2B communication.
May 2018 - February 2022
Artwork for Black Friday Campaign
Banner for employer branding material
Greeting Cards
Christmas gift for executive clients
Christmas card for clients
Summer gift for executive clients
App illustrations for previously empty screens
App illustration + Category icons
All-Hands presentation slide example